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Sandra de Ridder

I’m a UX/UI designer with over 20 years of experience. My main focus is to design websites and mobile applications that allow the user to reach their goal in an easy and intuitive way. Figma, Sketch and Adobe Suite have no secrets for me and I quickly find my way around new tools.

The collaboration with developers is easy because of my experience with both development and projectmanagement. I know how to convince stakeholders to go for the best solutions for the user. With my experience, I like to inspire junior and medior designers and help them to expand their knowledge.

In the past years I have been working as a freelance UX/UI designer at ABN AMRO bank on the new application flows for insurance and consumer credits. An Agile environment that covered all facets of UX, including data driven design, user research and a design system in development. As I am used to work with offshore teams I am used to speak, read and write in English.

I think you are never too old to learn, which is why I’m now taking a course in behavioral design. This takes only a couple of hours a week, so I am open for new job opportunities.
Whether you are a big corporate company or a small branding agency, I love to help you with all kind of projects. Want to know more? Let’s get in touch!


2014 – Present

Freelance UX/UI designer

2011 – 2014 Pimz (now Unframed)

UX/UI design / projectmanagement

2008 – 2011 Sparked (now Insparked)

UX/UI design / consultancy

2002 – 2008 Spaarne Ziekenhuis

Webdesign / UX/UI design / Frontend development / Functional design

1993 – 2001 Various film & TV producers and broadcast stations

Assistant director / Script & Continuity


– Figma
– Sketch
– Photoshop
– Illustrator
– InVision
– Microsoft Office
– Apple keynote


– User research
– Service design
– Prototyping
– Visual design
– Projectmanagement
– Dutch & English


2023 – Behavior Change Academy

Postacademische opleiding tot gedragsveranderaar | Postacademic course behavior change

 2019 – 2021 Wackers Academie

Basisopleiding tekenen | Basic drawing course

2011 Adaptive path

UX intensive

2010 Agilitrain by Shawn Wildermuth

Silverlight tour

2001 Grafisch Media Instituut

Webdesign – technieken en publiceren op internet
– Adobe photoshop
– Adobe illustrator
– Javascript
– Adobe dreamweaver
– Adobe Flash

1989-1993 Koninklijke Academie voor Beeldende Kunsten | Royal Academy of Art

Videovormgeving | Videodesign



+31 6 19 54 80 65

Copyright Sandra de Ridder · 2023