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Sandra de Ridder

I’m a UX/UI designer with over 20 years of experience. My main focus is to design websites and mobile applications that allow the user to reach their goal in an easy and intuitive way. Figma, Sketch and Adobe Suite have no secrets for me and I quickly find my way around new tools.

The collaboration with developers is easy because of my experience with both development and project management. I know how to convince stakeholders to go for the best solutions for the user. With my experience, I like to inspire other designers and help them to expand their knowledge, but I also like to get inspired by fellow team members.

I am always eager to learn new skills. In 2023 I’ve completed a course in behavioural design at the Behavioural Change Academy. A valuable addition to my UX knowledge when defining wishes and requirements, with user research and discussions with stakeholders.

Until February 15th 2024 I’ve been working as a freelance UX/UI & visual designer at GITP. From pure visual design for marketing & sales and redesign of the corporate website, up to improvement and further development of the assessment platform. I have set up a design system, implementation is still in development, but we have already been able to make great UX improvements.

Another big project I have been working on in the last couple of years is the new application flows for insurance and consumer credits at ABN AMRO bank. An Agile environment that covered all facets of UX, including data driven design, user research and a design system in development. As I am used to work with offshore teams I am used to speak, read and write in English. This is also when I found out that working in a corporate environment suits me well.

 Curious how I can add value to your team? Let’s get in touch!

Most recent & more outstanding projects


March 2023- February 2024

– UI/UX design of the request flows of insurances and consumer credits
– UI/UX design
– Visuals design
– User flows
– Wireframing
– User research
– Stakeholder management


March 2022- January 2023
August 2019 – July 2021

– UI/UX design
– Wireframing
– User flows
– User research
– Stakeholder management


August 2021 – June 2022

– Design customer journey on- and offline
– UI/UX design
– Service design
– Wireframing
– Progressive Web App (PWA)
– Design social media adds
– Design marketing emails
– Projectmanagement

Inkoperscafé & Aanbestedingscafé

November 2018 – April 2019

– Rebranding incl logo.
– Wireframing
– UI/UX design


November 2018 – April 2019

– UI/UX design
– Visual design
– Wireframing
– Image editing


2014 – Present

Freelance UX/UI designer

2011 – 2014 Pimz (now Unframed)

UX/UI design / projectmanagement

2008 – 2011 Sparked (now Insparked)

UX/UI design / consultancy

2002 – 2008 Spaarne Ziekenhuis

Webdesign / UX/UI design / Frontend development / Functional design

1993 – 2001 Various film & TV producers and broadcast stations

Assistant director / Script & Continuity


– Figma
– Sketch
– Photoshop
– Illustrator
– InVision
– Microsoft Office
– Apple keynote


– User research
– Service design
– Prototyping
– Visual design
– Projectmanagement
– Dutch & English


2023 – Behavior Change Academy

Postacademische opleiding tot gedragsveranderaar | Postacademic course behavior change

 2019 – 2021 Wackers Academie

Basisopleiding tekenen | Basic drawing course

2011 Adaptive path

UX intensive

2010 Agilitrain by Shawn Wildermuth

Silverlight tour

2001 Grafisch Media Instituut

Webdesign – technieken en publiceren op internet
– Adobe photoshop
– Adobe illustrator
– Javascript
– Adobe dreamweaver
– Adobe Flash

1989-1993 Koninklijke Academie voor Beeldende Kunsten | Royal Academy of Art

Videovormgeving | Videodesign


+31 6 19 54 80 65 

Copyright Sandra de Ridder · 2024